On the occasion of Book Pride, the fair dedicated to independent publishing, and OPEN! Open Studios, the initiative that invites architecture firms to open their doors to the city, on October 9, 2026, Mobilia and llabb architettura opened 77R in via Canneto il Lungo to the public for the first time. An opportunity to bring books, architecture, and design into dialogue, sharing ideas and creating new possibilities for encounter.
Born from the collaboration between Mobilia, llabb architettura, and USM Modular Furniture, 77R is an experimental space that, from October 9 to 11, hosted a selection of publications from Quodlibet Edizioni and Quinto Quarto Edizioni in dialogue with the display created with the USM Haller modular system.
The program opened on Friday, October 9, with Le città parlano, a meeting hosted at the llabb architettura studio and dedicated to the relationship between politics, architecture, and the construction of the places where we live, with the patronage of the Genoa Chamber of Commerce.
The discussion featured Prof. Arch. Valter Scelsi, lecturer in Architectural Design and Composition at the University of Genoa and Quodlibet author.
A project born from the meeting of different initiatives, united by the desire to open spaces, circulate ideas, and create opportunities for exchange around culture, design, and the city.
